Decoding Gen Z - The New Age Consumer Revolution

Decoding Gen Z - The New Age Consumer Revolution

2-Hour Live Webinar by PIMSR – MDP Department

Program Overview

India’s 377 million-strong Gen Z population is rewriting the rules of consumption, culture, and commerce. By 2035, this dynamic generation - making up more than a quarter of India’s population - will command nearly $2 trillion in purchasing power, redefining how brands communicate, innovate, and create value.

“Decoding Gen Z” is a thought-provoking 2-hour session that helps professionals, entrepreneurs, and marketers truly understand this influential generation - their beliefs, habits, and what drives their loyalty. Learn how to build authentic, purpose-led strategies that resonate with Gen Z consumers in today’s fast-evolving marketplace.

Why You Should Attend

• Understand what makes Gen Z tick - their values, media habits, and motivations.

• Learn how to design authentic marketing strategies that connect, not just convert.

• Discover actionable insights to future-proof your brand’s relevance.

• Decode how Gen Z is shaping the next era of consumer and cultural behavior.

Program Coverage / Key Highlights

Section 1 – Understanding the Gen Z Opportunity

• Direct vs. influenced spending power

• Key consumption categories: fashion, travel, beauty, OTT, and tech

Section 2 – Mindset & Values of Gen Z

• Purpose-driven creators and authentic expression seekers

• Optimism, inclusivity, and activism

• Visual living — they see before they believe

• Blending tradition with modern aspirations

Section 3 – The Gen Z Consumption Code

• “Values over vanity” - meaningful, ethical, and experiential buying

• Smart spending mindset: quality > price

• Peer validation and community influence

• Sustainability and social impact as loyalty drivers

Section 4 – 5 Levers to Win Gen Z

• Innovate Rapidly – Co-create, trend-spot, and launch fast

• Enable Shopcializing – Blend shopping with social interaction

• Visual Immersion – Leverage AR, video, and gamified experiences

• Omni-Channel Integration – Connect digital and physical journeys

• Influencer Portfolio – Build micro-creator and niche community trust

Section 5 – Action Plan for Marketers

• Audit your brand’s Gen Z readiness

• Select levers aligned to your brand’s strengths

• Co-create and test with Gen Z audiences

• Scale authentic engagement metrics

Session Details

Duration: 2 Hours

Format: Live Online Webinar (Interactive + Case Examples + Q&A)

Mode: Concept Introduction & Strategic Insights

Coordinator & Contact

Ms. Upasana Chaudhary

       Director – Management Development Programs (MDP)

Pillai Institute of Management Studies and Research (PIMSR)

Contact: +91 91679 96044

Email: upasanachaudhary@mes.ac.in

Join this deep-dive session and discover how to speak Gen Z’s language — authentically, creatively, and impactfully.