Conclave on Industrial Design Competitiveness for MSMEs

The Government of India has announced the ambitious Make in India Mission. The Make in India mission is the pivotal statement made in recent times about the importance of revitalizing the manufacturing sector.

The Make in India mission is as much dependent on creating new products, manufacturing them and creating new global brands as much as it is dependent on the systemic reforms in different domains concerning business. New Product Development is vital for any business. In view of intensifying competition and continuously occurring business model and technological changes NPD has become an imperative for all companies to pursue, especially the MSMEs. Irrespective of the company operating in the B2B or B2C, it is essential for a company to embrace NPD in order to ensure future prosperity.

Confederation of Indian Industry (CII) in partnership with Design Centres of IIT Bombay, Delhi, Hyderabad, Kanpur and Guwahati is organising Industrial Design Conclave (Theme: New Product Development) on 29th June which is the World Industrial Design Day. The conclave will guide the participants through the various stages of new product development for Industrial products and will help in positioning IITs by showcase their initiatives to support MSMEs. It will focus on the process that can help in the creation of innovative products. The participants will learn how to identify new opportunities, design methodologies and tools in practice, how to improve products, and branding.

In an highly interactive workshop like format, the conclave will offer real, usable knowledge (not some idealistic advise), actual hands-on experience and a stimulating experience.