COC Entrepreneurs Meetup- Pune

UX That Converts: Designing for Emotion and Action

Great design is not just about beauty — it’s about influence. Every click, swipe, and scroll is shaped by how users feel in that moment. This session dives into the psychology of emotional design and how to create experiences that don’t just delight, but also drive meaningful action.

What You’ll Learn

• The Science of Emotion in UX → Why feelings guide decisions more than logic.
• Designing for Trust & Connection → Patterns and elements that build confidence in your product.
• From Attention to Action → Turning casual interactions into conversions.
• Practical Frameworks & Case Studies → Real examples of brands using UX to fuel growth.

Who Should Attend

• Founders & startup teams looking to improve product experience
• UX/UI designers wanting to connect emotion with business outcomes
• Marketers & creators curious about behavior-driven design

Why Attend?

Because in a world full of options, the brands that win are the ones that feel human. By designing with emotion in mind, you’ll not only capture attention but also inspire action — turning users into customers, and customers into loyal advocates.

Leave this session with actionable strategies to audit, refine, and design your product or service for maximum impact.