Certified Agile Digital Marketing in Noida | Event in Noida | Townscript
Certified Agile Digital Marketing in Noida | Event in Noida | Townscript

Certified Agile Digital Marketing in Noida

Every Sun | 10:00 AM (IST)

Event Information

Henry Harvin Education introduces 32 hours Classroom Based Training and Certification course on Certified Agile Digital Marketing creating professional content writer, marketers, strategists. Gain Proficiency in creating 30+ content types and become a Certified Agile Digital Marketing (CADM professional).
About the Course Package
  • Duration/Mode/Certification: 32-hrs Classroom Training + 24hrs Online Training + 50hrs E-Learning Access
  • Trainer: Seasoned industry experts with 10+years experience
  • Membership: Get 1-Year Membership of Henry Harvin Marketing Academy and avail the following benefits:
  • E-Learning Access: Get Recorded Videos, Games, Projects, Case Studies
  • Brushup Sessions: Free Brushup Sessions for 1-Year
  • Job Support: Get access to 10+ Job Opportunities every week
  • Alumni Status: Get a Henry Harvin Alumni status & network with 18000+distinguished alumni worldwide
Certification (1-Training 7-Certifications)

  • One from Henry Harvin Marketing Academy: Certified Agile Digital Marketer (CADM).
  • Five from Google: Adwords Fundamental, Search Advertising, Display Advertising, Mobile Sites & Video Advertising.
  • One from Facebook: Facebook Marketing
Top Career Benefits of CADM Course
  • Upskill yourself and become eligible for Digital Marketing jobs
  • Give a boost to the business through increased sales
  • Explore a wide range of career options
  • Vail fascinating salary package in the range of 2-40 lakhs per annum
  • The opportunity of flexible working hours
  • Differentiate your CV from others and stand out from the crowd
  • Get 100% placement support exclusively for entitled for CADM professionals
  • Get the opportunity to work from home
Top Learning Benefits of CADM Course
  • Get better equipped to handle Digital Marketing Campaigns.
  • Understand the do's and of Digital Marketing
  • Learn to save cost on marketing expenses by going digital
  • Learn how to reach a global audience using digital marketing
  • Get to know how to work as a freelancer
  • How you can earn money work from Home
  • Easily reach the sales target by using targeted advertisements
  • Learn how to measure progress in marketing
  • Develop marketing strategies to meet business goals
  • Differentiate your cv and get better shortlists
Module 1: Getting started with Digital Marketing
  • Basics of digital marketing
  • Understanding the process including visibility, engagement, targeted traffic, retention and conversion
  • Digital Media Vs. Traditional Media
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital media marketing platforms
  • Digital Marketing strategy for websites
Module 2: Effective Webpage Designing
  • Prepare site structure
  • What all pages
  • Prepare wireframe of pages
  • Short Landing Page
  • Long Landing Page
  • Decide placements of important elements Patterns for Engaging Website Visitors
  • Pattern #1 - Pop-Ups • Pattern #2 - Pop Under Call-to-Action. Pattern #3 - Inside Article CTA
  • Placement of call to actions
  • Conversion Oriented Landing Page Design • Investment in Landing Page • Is it for me? • Critical Concerns to Address on Landing Page-. What is it?
  • What's the Next Step
  • Module 3: Search Engine Marketing (Google Ads)
  • Introduction to SEM – Fundamentals & Case Studies
  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google Ads? Why Google Ads?
  • Google Network
  • Google Ads Terminologies
  • How Does the SEM Auction Work?
  • Structure of a Google Ads Account
  • Campaign Types – Introduction to Search, Display (Mobile App),
  • Creation of Search Network Campaign
  • Google Ads
  • Ad Formats Ad Text Policies
  • Ad Text Best Practices DKI
  • Ad Extensions Keyword Research
  • Tool – Keyword Planner & Estimator Keyword Match types
  • Keyword Strategies Landing Page Bidding and Budget
  • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
  • Creation of Google Display Network
  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation - Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns
  • Mobile Ad Campaigns
  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo
Module 4: SEO (Off-Page, On-Page, Local, Mobile)
  • Technical SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow /
  • Google Page Speed Insights)
  • 301 Redirects
  • Mobile SEO
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search Schema Markups
  • What is Schema & Why is it relevant to SEO.
  • Schema Types - Micro, JSON-LD
  • Common JSON Schema Tags - Organization, Website,
  • Blog Posting, LocalBusiness
  • How Schema shows up in SERPs
  • Off-page SEO
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics
  • Social SEO
  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other social channels for SEO
  • Local SEO
  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local listings/citations SEMrush.com Backlink
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain
  • SEO Audit, Tools, Measurement
  • What are SEO Audits?
  • Different Types of SEO Audits.
  • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • SEO Reporting
  • SEO Resources, Careers in SEO
  • Top Blogs to follow for SEO
  • Free Learning Resources-Moz, Google Analytics
  • A career in SEO
Module 5: Facebook & Instagram Marketing
  • Creating Content for Facebook & Social Media
  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable
  • Tools for Content Creation
  • What is Facebook Marketing
  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager
  • How does Facebook Advertising Work?
  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting trick to get leads at Rs.10
  • Instagram Marketing
  • Optimizing your Instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads
Module 6: Linkedin Marketing
  • Linkedin as a Marketing Platform
  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads
  • Types of Campaign
  • Audience Selection
  • Ad Creation
  • Tips to optimize the campaign
  • Trick to get qualified lead below Rs.100
Module 7: Youtube Marketing

  • YouTube Marketing - Introduction & Ad Formats
  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tip
Takeaways

  • Distinguish your profile with the global credential of 'Certified Digital Content Writer' and showcase yourself as a certified content writer by using the hallmark of CDCW next to your name For Ex: Ms.Ria (CDCW)
  • Experience of professional content writing with industry tools, techniques, case studies, delivery methodologies, practical models, strategies, examples, session activities, experience sharing, videos, PPT's and industry best practice
  • Skill to translate thoughts into words that not only attract views but also monetary benefits on digital media
  • Add-On Supplements provided to effectively deliver projects (Logo Software, E-Books, Question Making Software, CW Guides/Workbooks, Mobile App etc)
  • Get 100% Support in Placement, Internship and Project Support exclusively entitled for CDCW Professionals. Checkout Proof of our Job Updates on Facebook (Facebook Jobs)

Schedule, Fees & Location
  • Date: 15th Mar, 22nd Mar, 29th Mar and 5th Apr 2020
  • Days: 4 Sundays
  • Timings: 10am - 6  pm
  • Location: Noida
  • Fees: INR 15000/- (Lunch, Refreshments & Taxes inclusive) Group Discounts Available.
  • Last Date: Seat availability on first come first serve basis only. First 20 registration only

India's Only CW Institute Offering 100% Internship & Placement Support

Exclusively Offered by Henry Harvin Education

Connect with Counselors of Henry Harvin Education For More Information!

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Henry harvin edeucation
Henry Harvin Education, Noida
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Henry Harvin Education
Joined on Sep 18, 2018
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As a company, we are into the business of training, skilling, assessment centres, higher education and content services. We partner only with the best in industry organizations and empanel domain experts to transform careers of a diverse audience from industry and academia.
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