Henry Harvin Education introduces 32 hours Classroom Based Training and Certification course on Certified Agile Digital Marketing creating professional content writer, marketers, strategists. Gain Proficiency in creating 30+ content types and become a Certified Agile Digital Marketing (CADM professional).
About the Course Package
- Duration/Mode/Certification: 32-hrs Classroom Training + 24hrs Online Training + 50hrs E-Learning Access
- Trainer: Seasoned industry experts with 10+years experience
- Membership: Get 1-Year Membership of Henry Harvin Marketing Academy and avail the following benefits:
- E-Learning Access: Get Recorded Videos, Games, Projects, Case Studies
- Brushup Sessions: Free Brushup Sessions for 1-Year
- Job Support: Get access to 10+ Job Opportunities every week
- Alumni Status: Get a Henry Harvin Alumni status & network with 18000+distinguished alumni worldwide
Certification (1-Training 7-Certifications)
- One from Henry Harvin Marketing Academy: Certified Agile Digital Marketer (CADM).
- Five from Google: Adwords Fundamental, Search Advertising, Display Advertising, Mobile Sites & Video Advertising.
- One from Facebook: Facebook Marketing
Top Career Benefits of CADM Course
- Upskill yourself and become eligible for Digital Marketing jobs
- Give a boost to the business through increased sales
- Explore a wide range of career options
- Vail fascinating salary package in the range of 2-40 lakhs per annum
- The opportunity of flexible working hours
- Differentiate your CV from others and stand out from the crowd
- Get 100% placement support exclusively for entitled for CADM professionals
- Get the opportunity to work from home
Top Learning Benefits of CADM Course
- Get better equipped to handle Digital Marketing Campaigns.
- Understand the do's and of Digital Marketing
- Learn to save cost on marketing expenses by going digital
- Learn how to reach a global audience using digital marketing
- Get to know how to work as a freelancer
- How you can earn money work from Home
- Easily reach the sales target by using targeted advertisements
- Learn how to measure progress in marketing
- Develop marketing strategies to meet business goals
- Differentiate your cv and get better shortlists
Module 1: Getting started with Digital Marketing
- Basics of digital marketing
- Understanding the process including visibility, engagement, targeted traffic, retention and conversion
- Digital Media Vs. Traditional Media
- Benefits of Digital marketing
- Latest Digital marketing trends
- Digital media marketing platforms
- Digital Marketing strategy for websites
Module 2: Effective Webpage Designing
- Prepare site structure
- What all pages
- Prepare wireframe of pages
- Short Landing Page
- Long Landing Page
- Decide placements of important elements Patterns for Engaging Website Visitors
- Pattern #1 - Pop-Ups • Pattern #2 - Pop Under Call-to-Action. Pattern #3 - Inside Article CTA
- Placement of call to actions
- Conversion Oriented Landing Page Design • Investment in Landing Page • Is it for me? • Critical Concerns to Address on Landing Page-. What is it?
- What's the Next Step
- Module 3: Search Engine Marketing (Google Ads)
- Introduction to SEM – Fundamentals & Case Studies
- Consumer Journey
- What is SEM? Why SEM?
- What is Google Ads? Why Google Ads?
- Google Network
- Google Ads Terminologies
- How Does the SEM Auction Work?
- Structure of a Google Ads Account
- Campaign Types – Introduction to Search, Display (Mobile App),
- Creation of Search Network Campaign
- Google Ads
- Ad Formats Ad Text Policies
- Ad Text Best Practices DKI
- Ad Extensions Keyword Research
- Tool – Keyword Planner & Estimator Keyword Match types
- Keyword Strategies Landing Page Bidding and Budget
- Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
- Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation - Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
- Mobile Ad Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
Module 4: SEO (Off-Page, On-Page, Local, Mobile)
- Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow /
- Google Page Speed Insights)
- 301 Redirects
- Mobile SEO
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search Schema Markups
- What is Schema & Why is it relevant to SEO.
- Schema Types - Micro, JSON-LD
- Common JSON Schema Tags - Organization, Website,
- Blog Posting, LocalBusiness
- How Schema shows up in SERPs
- Off-page SEO
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
- Social SEO
- Quora
- YouTube Video SEO
- Slideshare, Scribd and other social channels for SEO
- Local SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local listings/citations SEMrush.com Backlink
- Backlink audit of one website
- How to audit backlinks of competitors and gain
- SEO Audit, Tools, Measurement
- What are SEO Audits?
- Different Types of SEO Audits.
- Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- SEO Reporting
- SEO Resources, Careers in SEO
- Top Blogs to follow for SEO
- Free Learning Resources-Moz, Google Analytics
- A career in SEO
Module 5: Facebook & Instagram Marketing
- Creating Content for Facebook & Social Media
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
- Tools for Content Creation
- What is Facebook Marketing
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
- How does Facebook Advertising Work?
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting trick to get leads at Rs.10
- Instagram Marketing
- Optimizing your Instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
Module 6: Linkedin Marketing
- Linkedin as a Marketing Platform
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
- Types of Campaign
- Audience Selection
- Ad Creation
- Tips to optimize the campaign
- Trick to get qualified lead below Rs.100
Module 7: Youtube Marketing
- YouTube Marketing - Introduction & Ad Formats
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tip
Takeaways
- Distinguish your profile with the global credential of 'Certified Digital Content Writer' and showcase yourself as a certified content writer by using the hallmark of CDCW next to your name For Ex: Ms.Ria (CDCW)
- Experience of professional content writing with industry tools, techniques, case studies, delivery methodologies, practical models, strategies, examples, session activities, experience sharing, videos, PPT's and industry best practice
- Skill to translate thoughts into words that not only attract views but also monetary benefits on digital media
- Add-On Supplements provided to effectively deliver projects (Logo Software, E-Books, Question Making Software, CW Guides/Workbooks, Mobile App etc)
- Get 100% Support in Placement, Internship and Project Support exclusively entitled for CDCW Professionals. Checkout Proof of our Job Updates on Facebook (Facebook Jobs)
Schedule, Fees & Location
- Date: 15th Mar, 22nd Mar, 29th Mar and 5th Apr 2020
- Days: 4 Sundays
- Timings: 10am - 6 pm
- Location: Noida
- Fees: INR 15000/- (Lunch, Refreshments & Taxes inclusive) Group Discounts Available.
- Last Date: Seat availability on first come first serve basis only. First 20 registration only
India's Only CW Institute Offering 100% Internship & Placement Support
Exclusively Offered by Henry Harvin Education
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