Build Communities : Marry Content to User Journeys

That means our Target Customer, Prospect, Lead, Cold Lead, Client, as well as our Raving Fans are all online. So what’s the best next step - start a website, or put up a facebook page or maybe create an account on insta.

We did that - but no one follows us. It’s like Wild Wild West - with only the sun, sand and the wind dancing. But all our TG is online right? Then how come no one follows you or likes your content or even promotes you as a god-sent solution!

Well they are not connected with you!

They don’t know you exist and well you ain’t doing anything worth taking notice!

Businesses today need to understand that their tribes already exist - it’s not a requirement for you to create your tribe. However, it’s your first order of business to create a community that connects, learns, shares and grows together!

In our upcoming workshop, Ritu Mittal Mukherjee explores how to turn an online audience into a loyal community. Maybe you don’t even need one. She will walk you through strategies for the most popular social media tools and tactics for gaining followers and building your community. Plus, you also get tips to create and share content that keeps everyone engaged.

When do you need a community?

Is community scalable?

Laying the foundation

User Journey & Content

Metrics for measuring engagements

Ritu brings to the table strong consumer driven content abilities to build communities, create user engagements & encourage content to commerce - Digital & Offline. She thrives in an environment of creating new or rebuilding the old.

In her current role at BabyChakra as Head User Engagements she helps build content & community driven by Targeted User Journeys & metrics. Creating shared experiences, moments of interaction leading to stickiness of users, building content that evolves with a user's needs leading to increased session times are few of her key goals. Her motto - “A great Product is not built in silos but as one big team passion”.

Time - 2 PM - 5 PM

Date - 16th November’19

Venue - Of10, Powai

Passes - CLICK HERE