Branding for Business Growth

*only for women entrepreneurs/wannapreneurs*

If you have been wondering about why branding matters in business and what it means to build a brand that attracts customers this workshop is for you. Understand a range of essential brand elements with focus on how to create & incorporate strategies that allows your business to thrive.  

Building a Brand 101 - Understanding a Brand Style guide, choosing brand elements & brand name 

How to carve a branding strategy

Defining & targeting the customer segment

Radhika Nathany is a brand strategist and the CEO of Laughing Popcorn. Being an entrepreneur has made her blend the practical world of design, brands and business to develop valuable insights.  

Her personal mission is to spread awareness about design to make the world an amazing place to be! 

LinkedIn ID :https://www.linkedin.com/in/radhika-nathany/ 

91springboard has launched Superwomen in Business, a Women Entrepreneurship program powered by Google for startups, to encourage and empower women in their entrepreneurial journey. This program aims to: 

Create a support system for women through monthly workshops in selected hubs at 91springboard across the country

Opportunity to connect, engage and learn from other entrepreneurs’ experiences

A special focus on key soft-skills that addresses entrepreneurial challenges women face in this sub-continent