Product Positioning: Messaging and Storytelling

In these uncertain times, we are sure to see some impact on our work. The technology leaders worldwide have been sharing encouraging things and we all need to be prepared for the new streams in our work.

In my series of Zoom Hours, I invite you to discuss Product Positioning.

Note: The registered users will get a Zoom invite to join us for the hour.

If you have a look at Product Hunt or Jason Calacanis's Slack workspace or the Mind The Product Slack, the startups' stream is really flowing. New products are being launched and validated (or the other way around), and VPs or agencies are being hired on contract. 

I am excited to share that Bhavish Sood will be our guest and the co-host for the zoom hour. Bhavish is a General Partner at deep tech VC firm Modulor Capital. See the Zoom Hour hosts section below to know about the hosts.

What do the customers buy? Music, deals, CRM, a course, or a service? Customers buy stories, they buy milestones in their own stories. They anticipate moments of success in their journey. Product positioning is essentially designing the experience around the customers' buying behavior, needs, and goals.

So if you are a founder or if you are curious to discuss some of the best practices of product positioning around storytelling for the customer experience, join us on 07 May.

A Zoom Hour on a Thursday, on Product Positioning.

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The Zoom Hour Hosts

Bhavish Sood is a General Partner at deep tech VC firm Modulor Capital. He is also a partner at deep tech retail accelerator 100 Watts. He serves on the boards of Medimetry a full-stack telemedicine provider and DesignX an Industrial IoT provider (LinkedIn).

Vinish Garg works with the product teams for the entire product ownership lifecycle, including validation and onboarding strategy, UX and design systems, content strategy, product positioning, and the brand narrative strategy (website, LinkedIn, Twitter).