Ashletics WorldCup 2026

ASHLETICS WORLD CUP

THE RETURN

After more than a decade away, Ashletics returns to New Delhi

Last held in 2014, the competition is built around one wonderfully simple question:

How long can you hold your ash?

Every competitor receives the same cigar and starts under the same conditions.

From the moment the cigar is lit, the challenge begins.

Build the longest possible ash. Keep it intact. Keep your nerve.

No tapping. No rescuing a falling ash. No second chances.

As the ash grows, so does the pressure.

One movement too quickly, one moment of impatience, and months of bragging rights can disappear onto the floor.

This is not a race to finish your cigar.

It is a competition of control, patience, concentration and cigar technique.

One cigar.

One ash.

One champion.

ASHLETICS WORLD CUP

13 September | South Delhi

The last ash standing wins.