Why B2B Sales Must Harness the Power of Digital Marketing to Go International | Event in Pune | Townscript
Why B2B Sales Must Harness the Power of Digital Marketing to Go International | Event in Pune | Townscript

Why B2B Sales Must Harness the Power of Digital Marketing to Go International

Nov 24 '17 | 01:30 PM (IST)

Event Information

Over the last few years, have you seen:

  • A dramatic drop in conversations with new prospects
  • Sharply lower responses to phone calls and email campaigns
  • Expensive and unpredictable ROI from Google Ads

Your tried and trusted ways seem to be failing you. The nagging suspicion at the back of your mind is correct - things have changed -

  • 94% of B2B Buyers conduct some form of online research before purchasing a business product
  • 52% of B2B Buyers view 2 – 4 pieces of content before making a decision and a further 28% view 5 – 7 pieces of content
  • 75% of B2B Buyers & 84% of C-level or VP-Level execs use social media to make purchasing decisions
  • Seven out of 10 small- and mid-sized suppliers are engaging with prospects through social channels

The B2B buyer has become more informed and self-contained. This is especially true for companies looking to sell into the international market, and even more true in the technology space.

HERE IS YOUR CHANCE TO HEAR FROM OTHERS WHO HAVE SEEN THIS CHANGE AND ACTED ON IT.

In this event you will hear from reputed practitioners of this craft, their personal stories, tips, tricks, challenges etc.

Who should attend:

CEO’s, Top Management, Business Development Heads, and Sales Heads of businesses selling to other businesses

 

What you will learn

  • Relevance of digital marketing for B2B

  • General principles and how sales works in this new dynamic, and some real-world examples

  • Business level understanding of Content Marketing and B2B Social Media

  • Personal stories, tips, tricks, and challenges of leveraging social media

Agenda

1:30 – 2:00 -- Registration and Tea/Coffee

2:00 – 2:45 –  Opening Session on how sales dynamics have changed

2:50 – 3:35 – Session on the impact of digital transformation on marketing

3:40 – 4:25 – Session on Role of Content Marketing

4:30 – 5:00 – Networking over high tea

5:00 to 6:00 – Panel Discussion with practitioners of this craft, their personal stories, tips, tricks, challenges etc

Speakers

Vishwas Mahajan - Global Trustee at TiE, Tech Entrepreneur, Founder - LifeLine Systech Solutions
Ashutosh Parasnis - Founder at NewBox Consulting (Strategy Linked Innovation Management & Digitalization)
Shivesh Vishwanathan - Head of Product Marketing, Accelerite (Persistent Systems)
Avani Nagwann - Head Marketing & Business at HooFit (formerly workout.CASH)
Ashutosh Saitwal - Enterprise Software, Automation Leader | Investor | Writer | Speaker
Radha Giri - CEO, Midas Touch Consultants
Sanjeev Nambudiri - Co-Founder, Midas Touch Consultants

Venue

Conrad Pune
7, Mangaldas Rd, Sangamvadi,, Pune, India
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Joined on Oct 27, 2017
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