TRANSFORMING YOUR BUSINESS INTO A BRAND

TRANSFORMING YOUR BUSINESS INTO A BRAND

We are now living in a world where hyper-competition is a’ way of life. The moment you find a great idea, your competitors will copy you, and probably be able to make it better and sell it cheaper, thanks to technology.

Even if you have a patent, they can reverse-engineer the whole thing and come up with something that is similar without infringing on your patent. But the one thing that they can’t copy is your brand. Everything else that you do is fair game. Your brand is unique only to you because a brand doesn’t exist in the real world. A brand exists in the minds of your customers. So, it pays to build a strong brand. A business can be easily toppled by hyper-competition because it is weak where it matters most – in the minds of customers. A brand stands for something in the mind. It owns an idea in the minds of even non-customers and competitors.

For instance, people equate iPod to MP3 Players, Ola/Uber to Taxi services, Xerox to Photocopiers, WeWork to Shared Offices. What does your brand equate to?

How to transform your business into a powerful brand is what this course is all about. Not only will you learn the rules of branding that all strong brands play by in order to become what they are today but you will also learn about the branding methodology that you can apply to your company to start the transformation process.