What will be the covered
Most successful products in the last 7 years have one thing in common - innovative pricing and monetization models! Cloud-based services offered as products are driving a whole new set of monetization models. Innovative business models from freemium to marketplaces are redefining pricing and value for end customers.
Its hence imperative that whether you are a Business Manager, Project Manager, Solutions Architect or Product Manager one needs to master the new emerging trends and models of strategic and tactical pricing models.
- Understand 14 modern revenue & monetization models like freemium, affiliate, broker, captive, pay per use etc.
- Understand several drivers of pricing (optimizing revenue vs optimizing profits) & models of pricing like value-based pricing
- Real Case study & template for building a Cloud-based freemium model
Working knowledge of Excel for any exercises
(Note: This event is specifically for working professionals with a minimum of 5+ years of experience)