Simplifying the art of Lead Generation

In marketing, lead generation is the initiation of consumer interest or enquiry into the products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition, or sales leads. Learn how lead generation fits into your inbound marketing strategy and easy ways that you can start generating leads for your company.

What you will get to learn from this event?

This webinar will look at the key elements of Lead Generation and how to create a pipeline of customers ready to be converted into paying clients.

• What is Lead Generation?

• Top of the funnel high-quality content to create leads

• Optimise for conversion

• Converting leads to sales

About the speaker:

Prakash Batna, CEO of Hisales Consulting is a sales trainer, consultant, and coach. A serial entrepreneur, he is the founder of 3 companies in different segments - Edutech, Food tech, and consulting. For Prakash, sales is primarily all about storytelling, understanding the pain areas, positive influence, and social psychology. He believes that the rest follows. He has enjoyed many executives and senior positions throughout his career in sales management, operations, marketing, strategy, and planning.