Finance for Business Leaders #F4BL: Finance Essentials for Managing Business

Ask yourself, why did you get into business? While serving customers and working on something you are passionate about counts, you don't want to run business as a charity, giving product or service free!

Profit is and should be the key goal of a business. A business that doesn't make profit is a burden on society, destroys value and destroys careers. Hence mastering essential concepts of business finance is imperative for every startup founder, business owner and corporate executive.

Mastering these fundamentals helps you get most productivity from your finance and accounting staff and you are able to make sound business decisions.

Join this 8- hour online instructor- led course program that equips founders of startups and business owners from non-finance background with essential concepts, frameworks, tools and approach for sound financial decision- making.

On completing this course, you will be able to leverage essential accounting and financial concepts to analyze business performance using financial tools and techniques. You will also be able to analyze and improve business health using key performance indicators that are specific to your business goals.


If you are a startup founder, a business owner, or a senior leader aspiring for a leadership role in your organization, you must attend this course, which covers:

1.    Essential accounting concepts
2.    Essential financial concepts
3.    Key financial statements
4.    Analysis of financial statements
5.    Managing business health using KPIs

The course will be delivered over two weekends, using 12+ industry case studies for hands- on practice and self-learning. Besides the online interactive sessions, you will receive session hand-outs, information on important resources, a workbook to capture key learnings and CFO Axis certification of participation. We will conduct pre- and post- session tool-based assessment to judge improvement in your finance IQ.

The course is designed and delivered by CA Shailendra Marathe, bestselling author of “Price to profit”, a book that explains 40+ pricing strategies. Shailendra has over 25 years global leadership experience in finance, financial services and information technology in strategy, business development and program management roles. Shailendra’s firm CFO Axis provides Virtual CFO services to businesses. Shailendra has coached and consulted over 300 founders, professionals, and business leaders on various aspects of strategic finance.

You can connect with Shailendra at www.linkedin.com/in/shailendram or www.cfoaxis.com