Certified Scrum Master (CSM®) | Event in undefined | Townscript
Certified Scrum Master (CSM®) | Event in undefined | Townscript

Certified Scrum Master (CSM®)

Jul 17 - 18 '20 | 09:00 AM (IST)
Online Event

Event Information

About the Event
Certified Scrum Product Owner Training is a Product Management workshop for Product Owners, No-PPT, 2 days classroom training by top CST, 14 PDUs and SEUs, Certificate & 2 years Scrum Alliance membership.
What is CSPO?
This course introduces participants to the craft of product management and teaches tools and techniques to maximize the value of the product.
Who is a Product Owner?
A Product Owner is someone who is responsible for creatively solving users’ problem and strategically maximizing the value for the business. Product Owners come in different forms. They are in the form of an entrepreneur in startups, a product manager in a product company, account manager in a service company, General Manager in hotels, etc.
Who can become a Product Owner?
Product Owner takes care of Product Management on Scrum Team. They belong to the Product Management profession. Product Management involves market research, user research, business model design, and product development.
What do Product Owner's do?
Product Owner is like a Conversation Orchestrator. The Product Owners work with
Users to understand their job, pains and turn them into needs and product features.
Buyers to understand their economic needs, analyze the competition to position the product in the market
Sponsors to define a business model that fulfills their revenue and margin goals
The development team to build product fulfills the needs of all three above.
What is the career path for Product Owner?
The product owners will continue to own the product. With the experience of building great products, one can continue to grow into the following job roles:
Director of Product
Head of product
Vice-president of Product
Chief Product Officer
Entrepreneur
How much salary does a Product Owner get?
Average – 14L
Max – 28L
PO is one of the most demanding jobs in the industry. According to the survey conducted by Product Management Festival the salary range varies from country to country. As you gain more hands-on experience building Products, the Product Owner's salary increases.
What do you get out of this course?
You just don’t buy CSPO but a bundle of valuable resources worth ₹8000+. Our aim is to reward you with more knowledge apart from CSPO certificate, 14 PDUs for retaining your PMI credentials and 14 SEUs for retaining other Scrum Alliance credentials.
Who provides CSPO certificate?
scrum
Certified Scrum Product Owner (CSPO) is a certificate program offered by Scrum Alliance for aspiring Product Owners. Scrum Alliance is a non-profit organization based out of Colorado, the USA which provides education, educational resources and as well as support to Agile and Scrum Practitioners.
How well is CSPO certificate is recognized in the market?
With the advent of artificial intelligence and machine learning and growing consumerism, product management has taken the center stage all over the world. Be it in big Fortune 500 companies or in Startups, the need for good product management is increasing year by year. Certified Scrum Product Owner role is a stepping stone to get started in Product Management.
What is the eligibility to take CSPO Certification?
There is no requirement for years of experience to attend the workshop. However, generally, the industry expects Product Owners to have at least 4 years of experience in the industry to hire as a Product Owner.
The CSPO certification is for anybody and everybody who represent the end-users, customers or sponsors and are responsible for maximizing the value of the product. Few of the job roles are:
Product Managers
Product Owners
Business Analysts
Directors
Program Managers
Project Managers
CXOs
Scrum Masters who coach Product Owners
What is the validity of CSPO Certificate?
CSPO certification is valid for 2 years from the date of attaining the certificate. Scrum Alliance will send you a reminder once the validity of your certificate is about to expire. You need to renew your certification by paying 100$ and 20 SEUs. SEUs are Scrum Education Units and 1 hour of learning is equal to 1 SEU.
There are different ways and means of gaining SEUs.
Watch a community webinar
Volunteer in some way to give back to the Agile community
Participate in a local user group activity
Attend a Global/Regional Scrum Gathering®
Write a blog about Scrum/Agile
Read a book about Scrum/Agile
Why CSPO?
With the advent of artificial intelligence and machine learning, growing consumerism, product management has received as much attention as never seen before. This Course is the starting point to understand the role of Product Managers and how Scrum makes Product Management more effective.
What are the job opportunities for a Product Owner?
With the advent of artificial intelligence and machine learning, growing consumerism, product management has received as much attention as never seen before. Many countries like Chile, Ireland, Canada, Singapore who attract talent all over the world to start startups. Every state government in India has started an incubation centre to promote startups. Also Government initiatives like "Digital India" and "Make In India" require people with strong Product Management skills. These are very good indicators of the growing need for product managers.
A report from McKinsey states that "The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design focus, and the evolution of software-development methodologies"
If you search naukri for Product Owner or Product Manager job, you will find 8k plus results.
If you search LinkedIn
for Product Owner jobs, you will find around ⦁ 1000 active postings in India and 32K+ postings worldwide
for Product Manager, you will find ⦁ 5k+ active postings in India and 188k+ postings worldwide.
Product Management Trends
The Product Owner belongs to the Product Management profession. In fact, Product Owner is a role and most of the time their title will be Product Manager. Here are a few trends from the Product Management industry.
"There is a growing demand for product management talent because there are so many digital companies that have never existed before"
As per an article on AC Lion, Industries adopting and leveraging new technologies such as Retail / Direct to Consumer, Automotive, Manufacturing, Financial Services, and Healthcare, have created a demand for innovative product managers who bring both industry experience as well as an understanding of new technologies; how their products will best be marketed, sold and experienced by their end-users and customers.
"The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design focus, and the evolution of software-development methodologies."
As per the report from McKinsey, over the next three to five years, we see the product-management role continuing to evolve toward a deeper focus on data (without losing empathy for users) and a greater influence on nonproduct decisions. We anticipate that most modern product managers will spend at least 30 percent of their time on external activities like engaging with customers and the partner ecosystem. Such engagement will not be limited to consumer products—as the consumerization of IT continues, B2B product managers will directly connect with end users rather than extracting feedback through multiple layers of sales and intermediaries
"As many sectors get re-shaped by production innovation, India's IT services firms are coming to terms with the fact that "product" is becoming the imperative piece in the business agenda of their customers"
As per this article on Tech Republic, many IT services firms setting out to develop products and platforms are dealing with the shortage in their own ways. Some are actively making product company acquisitions. Others are creating separate entities to create products and build intellectual property — Infosys subsidiary EdgeVerve Systems, which is modeled after product startups and is employing dozens of product managers, is an example. India has only 20K Product Managers compared to 1.8 million in the US. The numbers and skill levels of product managers are nowhere near even smaller countries like Russia and Israel. So there is a huge demand for skilled Product Managers.
"Global MNCs announcing investment plans in India, start-ups raising millions of dollars through angel investors, billion-dollar valuations, a TV series on entrepreneurship — this is what today’s Young India is talking about. After all these years, it seems, at least for now, Cricket and Bollywood have taken a backseat…"
This article on Careerizma states “Digital India” and “Make in India” are the new visions set by the biggest entrepreneur in a country of over a billion people. This vision along with regulations to ease business in India has created a huge sea of opportunities for entrepreneurs to start their own gigs across various industries.
Who uses Scrum?
There are many companies that use Scrum. Here are some with written case studies available.
Netflix
SAP Labs
Salesforce
Adobe
Wikispeed
Oracle
Visteon
GE
BBC
Microsoft
Barclays
Robert Bosch
Amdocs
Intel

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