PAL-EBM-Jun-2023

1. Use empiricism to set and achieve strategic goals, managing the unknown and complexity through experimentation and by adapting goals along the way
2. Create a cultural environment using clear goals, appropriate measures, and trust to enable self-management and autonomy
3. Shift the conversation away from measuring progress purely through team performance metrics, toward a focus on customer-centricity and improving customer outcomes
4. Drive operational improvements by using four Key Value Areas (Unrealized Value, Current Value, Time-to-Market, and the Ability to Innovate) as lenses for evidence-based decision-making

Course Learning Objectives

1. Understand the essential aspects of goals and measures and how they influence behaviors and an organization’s culture and values
2. Help organizations embrace empiricism as a leadership approach. Using experimentation to incrementally steer toward the organization’s goals
3. An appreciation for how goals and trust act together to enable autonomy, transparency, and value delivery
4. Correlate market leadership and sustainability to curiosity, adaptation, and empiricism
5. Understand how to use EBM and its KVAs to focus measurements on improving market value and operational capabilities